Online-Marketing

Online-Marketing

Heute teilt man das Marketing in die Bereiche Online- und Offline-Marketing. Das Online-Marketing ist der Teil des Marketings, der online im Internet stattfindet. Zum Online-Marketing gehört:

  • die Internet-Präsenz (Website, Shop, u.s.w.)
  • das Suchmaschinen-Marketing (SEM)
  • das E-Mail-Marketing (EM)
  • das Social-Media-Marketing (SMM)
  • das Affiliate-Marketing (AM)

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